New South Wales Castings Pty.Ltd. - Background to the market

In the past, the Australian metal and manufacturing industry earned the majority of its revenue by targeting Australian companies. Output was low, by international standards, but the industry realized solid margins, which enabled re-investment into new capital equipment to initiate business expansion and growth.

Sales were predominantly derived from manufacturing items used by the domestic clothing, fashion, and promotional industries.

The change in domestic marketing purchasing attitudes forced Australian companies to enter into negotiations with Asian manufacturers for the supply of their volume items.

The emphasis these days was not necessarily on quality, but on price. These factors, combined with economies of scale for purchasing, played a role in the contraction of the Australian metal casting industry.

The Australian manufacturing industry accepted the contraction of its domestic market and adopted numerous strategies to either win back existing customers, or change the core business direction.

Numerous manufactures closed shop and became importers of items from Asia while others left the industry. Some Australian manufactures confronted the market by supplying short runs (up to 1,000 items) with prompt turnaround times and items which could not be imported from Asia. New South Wales Castings, is one such company, with an established manufacturing plant in Sydney to service the domestic needs of its Australian and overseas customers.

New South Wales Castings, an Australian manufacturer, used its substantial manufacturing expertise and know how to move into this niche market and take advantage of the government trends to promote Australian home grown products. The change in purchasing attitudes of large Australian retailers and wholesalers has lead to a resurgence of Australian suppliers in the manufacturing industry.

New South Wales Castings is experiencing solid growth in Australia. It is achieving this growth by providing high quality Australian manufactured product. With over 40 years of expertise in the industry we meet our customer's expectations.